Kindle Author Interview: Tom Evans

Tom Evans, author of Flavours of Thought, discusses his books, his journey as a writer, and self-publishing on Kindle.

DAVID WISEHART: What can you tell us about Flavours of Thought?

TOM EVANS: Flavours of Thought is a book about thinking. By thinking in new ways, you fundamentally change the world around you. It also introduces the concept that not all thoughts are your own and are generated in your head. Many come from unconscious processes elsewhere in your body and some others potentially from external sources. The Flavours indicates which are which and, in the second part of the book, they are combined into ‘recipes’ to give them practical real-world context.

I also wrote it specifically with ereaders in mind. The Kindle version is hyperlinked and indexed and no section is much more than 500 words or so. Shortly, I am also publishing an Enhanced Edition version with embedded audio for readers to experience altered states of consciousness.

It’s also perhaps ironic that it’s the sequel to a book on Light Bulb Moments I wrote in June 2010 which is being published by a mainstream publisher in June 2011. I wrote Flavours in less than a month in August and published it in September.

DAVID WISEHART: Who do you imagine is your ideal reader?

TOM EVANS: The book is written for people who are stuck in a rut who want to break out of old patterns. It’s also a new and fresh toolbox for healers and therapists. It’s also a gentle and accessible introduction to esoteric thinking but written in a contemporary context.

DAVID WISEHART: You've also written a book about overcoming writer's block. What techniques do you recommend?

TOM EVANS: The two techniques I both use and teach are Whole Brain Thinking and Whole Mind Thinking. Whole Brain Thinking can be induced by using Mind Maps. Whole Mind Thinking uses meditative techniques. In some extreme cases where personal trauma is involved, I also use and teach hypnotherapy and regression techniques.

DAVID WISEHART: What was your journey as a writer?

TOM EVANS: I wrote my first book kind of by accident. It is a poetic fictional life journey called 100 Years of Ermintrude which started as a PDF ebook before ending up in print and eventually a multimedia iPhone app. Before that I was a bored IT consultant. As a result though, people started approaching me to help them write their books and I morphed into a character known as The Bookwright— I’ve now given up the ‘day job’ and write and mentor other writers full time.

DAVID WISEHART: What is your writing process?

TOM EVANS: I always start with a meditation sometimes followed by drawing (using Brushes on my iPad) what I am about to write about. I then Mind Map (iThoughts) it using one of the many templates I have developed and finally write (iAWriter and Pages). I even use this process for blogs and articles.

DAVID WISEHART: What authors most inspire you?

TOM EVANS: I like mavericks who buck the system like Seth Godin and his Domino Project. I’m also a big fan of writers who use powerful metaphor and allegory to get their points across like Paulo Coelho and Deepak Chopra. For fiction I like the quirky and unusual like Kurt Vonnegut and Mervyn Peake.

DAVID WISEHART: What one book, written by someone else, do you wish you'd written yourself?

TOM EVANS: The Snowgoose by Paul Gallico

DAVID WISEHART: How did you create your cover?

TOM EVANS: After struggling for a couple of days to design it myself, I downloaded an image from a photo library that cost around $3 and it all came together in minutes. Note that I wanted something that was equally impactful in print, on the web and on greyscale ereader and colour tablet displays.

DAVID WISEHART: How have you marketed and promoted your work?

TOM EVANS: I’ve been using a combination of my existing client database and social media. I’ve got a Facebook Page and each day I post and Tweet at #flought which is a contraction for “flavour of thought”. The hashtag makes them searchable on Twitter and by doing this I am writing another sequel over a period of 90 days that takes five minutes a day.

I also write for several ‘online’ magazines and promote the book through them.

In the New Year, I am launching a Master Chef Training programme teaching others how to make their own “recipes”. In this way, Master Chefs around the world will become advocates and extend the concepts behind the book.

DAVID WISEHART: Why publish on Kindle?

TOM EVANS: There are so many reasons. Speed, control and royalty levels are the main ones. For me too, I strongly feel authors should simultaneously publish across all media types using each platform for its strengths. For example, I will also be doing a three dimensional iPhone app which is a Life Journey around the Flavours shortly. A different experience and presentation layer again appealing to a new audience.

DAVID WISEHART: What advice would you give to a first-time author thinking of self-publishing on Kindle?

TOM EVANS: Build your author platform first so you’ve got somewhere to launch and sell it from. This can be a blog and/or a following on Facebook and/or Twitter. Also keep the book and chapter length short and sweet. See your work as small silos of juicy content. The War and Peace edition can come from assembling them all later.

DAVID WISEHART: Thanks, and best of luck with your books.


Tom Evans writes, "I’m an author, musician, poet and technophile who specialises in helping people and businesses tap into their Creative Muse.

"I’m  a student of both the esoteric and exoteric and have been called, by others, the wizard of light bulb moments, a seer and a modern day alchemist.

"My 30 year career in the broadcasting and Internet industries has given me considerable commercial acumen as well as a deep appreciation and understanding of advanced technologies. For example, I now find myself as being an iPhone app developer and expert at all things e-publishing as well as being pretty handy with all web technology.

"I’ve also got a knack for making these both simple to understand and empowering for others.

"Via a set of simple, elegant and thought provoking techniques, I will breathe life into your world and help unleash the untapped creativity inside you.

"I teach the arts of Whole Brain and Whole Mind Thinking and how you can experience light bulb moments on demand.

"When you work with me, your ideas will end up actually happening.

"I come with a caveat – don’t work with me if you don’t want magic to come into your life."

Visit Tom Evans at: - blog on all things books & creativity - follow Tom on Twitter - Facebook Fan Page

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